As a non-profit event organizer, our small team was already managing the full weight of event production—venue logistics, speaker coordination, sponsor deliverables, vendor packages, attendee communications, and last-minute changes that always come with an in-person symposium.

We knew social media could drive awareness and boost sponsor confidence, but we didn’t have the bandwidth to run a consistent, strategic campaign. The risk wasn’t just “less social”—it was missed momentum.

• Our internal staff was stretched thin with event operations and stakeholder communication
• Sponsors and vendors needed visibility before the event to justify their investment
• Our symposium had strong value, but we needed more pre-event buzz to accelerate bookings
• Without a plan, social content would be rushed, inconsistent, and reactive

We wanted to build real momentum 30–90 days out so that:

• Sponsors and vendors felt actively supported and promoted
• Attendees understood what was happening, why it mattered, and what to expect
• We could drive earlier sponsor/vendor commitments and earlier attendee intent
• Our internal team could focus on execution, not last-minute content

1) Build an organizer-first social media playbook (and run it for you)

Push Social can take a high-level vision (“what this symposium stands for”) and translate it into a repeatable content system:

• Messaging pillars (mission, impact, education, community, sponsors/vendors, speakers)
• A content calendar tied to event milestones (registration pushes, speaker reveals, sponsor spotlights, logistics reminders)
• A brand-consistent visual approach (templates, post formats, story styles, sponsor highlight designs)

2) Create “Sponsor + Vendor Engagement” that starts before the event

Instead of sponsors/vendors being mentioned once and forgotten, Push Social can turn them into an ongoing storyline:

• Sponsor spotlights that feel credible (what they do, why they support the mission, what they’re showcasing)
• Vendor previews that make it easy for attendees to plan (“who to visit, what to look for”)
• Co-marketing prompts that sponsors/vendors can repost (making amplification effortless)

This matters because sponsors don’t just want a logo on a banner—they want visibility and participation.

3) Produce content that matches how people actually use each platform

Push Social can repurpose the same event energy into platform-specific formats:

• LinkedIn: credibility, mission + industry relevance, sponsor positioning, speaker expertise
• Instagram: visuals, short clips, behind-the-scenes moments, “in the room” excitement
• X: quick updates, reminders, real-time announcements, momentum
• Reels/Shorts/TikTok (optional): punchy highlight clips that expand discovery

4) Run the campaign on a real timeline (so you don’t lose the window)

For an event organizer, timing is everything. Push Social can map content to a runway so key moments don’t slip:

• 60–90 days out: theme + mission, “save the date,” early sponsor/vendor announcements
• 30–60 days out: speaker reveals, sponsor highlights, registration pushes, community prompts
• 14–30 days out: schedule teasers, attendee planning tips, “what to expect,” last-call sponsor/vendor visibility
• Event week: daily updates, arrivals, setup, live sessions, sponsor/vendor moments

Post-event: recap content, highlights, gratitude posts, “keep the momentum” messaging 

5) Deliver live coverage that makes the symposium feel active and important

During the event, Push Social can capture and publish real-time moments that drive participation:

• Keynotes, panels, and “quote-worthy” moments
• Vendor area energy and sponsor activations
• Attendee experience (with consent-friendly, professional framing)
• Daily recap posts that keep people tuned in—even if they aren’t there

Why It Worked

• Social wasn’t treated as a “nice-to-have”—it was tied to the event’s revenue and stakeholder satisfaction
• Sponsors and vendors received consistent visibility (not a single shoutout)
• The audience got a clear narrative: why this symposium matters and what they’ll gain by attending
• The campaign ran on a timeline—so missed milestones didn’t become missed opportunities