Campaign Goals That Drive Results
At Push Social Media Agency, every campaign is built around clear, measurable goals. Whether you're exhibiting at a convention, hosting a booth at a trade show, or promoting your presence at a festival or symposium, our team ensures your social media efforts are guided by metrics that matter—and that we can accurately track on your behalf.
Below are the goal categories we help clients define, measure, and optimize throughout their campaign lifecycle.
Awareness Goals
Increase visibility among attendees, vendors, or industry decision-makers.
- Impressions: How many times your content is shown across platforms.
- Reach: Number of unique users who see your posts.
- Video Views: Total views, including 3-second, 10-second, and full-length views.
- Profile Visits: Traffic to your social media profiles before and during the event.
Engagement Goals
Build meaningful interaction with your audience to strengthen your event presence
- Likes, Reactions & Favorites
- Comments & Replies
- Shares & Reposts
- Saves (Instagram)
- Story Interactions (taps forward/back, exits)
- Engagement Rate: Interaction relative to impressions or followers.
Traffic Goals
Drive qualified visitors from social media to your booth.
- Link Clicks: Total clicks on URLs in posts, stories, and bios.
- Click-Through Rate (CTR): Clicks relative to impressions.
- UTM-Tracked Traffic: Verified visitor sessions from event-specific links.
- Landing Page Visits: Traffic to event-related pages or micro-sites.
Lead Generation Goals
Capture interest from potential customers, partners, attendees, and exhibitors
- Form Submissions: Newsletter opt-ins, inquiry forms, demo requests.
- Lead Magnet Downloads: Guides, schedules, or event-specific resources.
- Social Platform Lead Forms: Meta Lead Ads, LinkedIn Lead Gen Forms, etc.
- Add a list item here.
(Requires client to provide access to lead data or confirmation from their CRM.)
Conversion Goals
Tie your social content directly to measurable business outcomes.
- Registrations: Event sign-ups, RSVP confirmations, or booth appointments.
- Bookings: Scheduled demos, meetings, or consultations.
- Sales: Online purchases tied to UTM parameters or discount codes.
- Add-to-Cart or Checkout Starts: For e-commerce vendors attending consumer events.
- Cost per Conversion: For paid social efforts.
(Conversion metrics require UTM tracking or shared analytics data.)
Community & Relationship Goals
Strengthen long-term connections with audiences before, during, and after your event
- New Followers: Growth across platforms.
- Follower Retention: Tracking unfollows or churn.
- DMs and Inbox Engagement: Conversations initiated before or during the event.
- Mentions & Tags: When attendees or partners talk about your brand.
How We Track Your Results
Using tools like Hootsuite, native platform analytics, UTM tracking links, and shared access to your analytics dashboards, Push Social Media Agency builds transparent reporting that clearly shows:
- What content worked
- Who engaged
- What drove traffic
- What converted
- How your presence at the event translated into measurable ROI
Every goal is aligned with your event strategy—whether you're trying to fill your booth, launch a new product, attract sponsors, or generate sales.
